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Frameworks for Discovery & Investment
Articles, tips, and news about Frameworks for Discovery & Investment.
Beyond the Idea: Why a Strong Go-to-Market Strategy is Non-Negotiable
A great product is not enough. This guide explains why a strong go-to-market (GTM) strategy is non-negotiable for founders who want to attract investors and actually build a business.
TAM, SAM, SOM: A No-Nonsense Guide to Market Sizing for Early-Stage Ventures
Don't just say "it's a billion-dollar market." This no-nonsense guide explains the TAM, SAM, SOM framework to help you perform a credible, bottom-up market size analysis for investors.
The Pre-Seed Due Diligence Checklist for Business Angels
Moving from pitch to investment? This due diligence checklist for business angels covers the key questions to ask about the founder, market, product, and deal at the pre-seed stage.
Red Flags: Subtle Warnings to Watch for in a Founder's Pitch
Master the art of spotting startup red flags and founder warning signs. Learn the DANGER framework for systematic risk detection and avoid investment disasters before they happen.
Reading the Founder: How to Evaluate a Team's Strength from a Short Video
At the seed stage, you bet on the founder. A video pitch is a rich data source on their clarity, passion, and grit. Learn the key signals to look for when reading a founder.
The 'Why Now?' Question: Assessing Market Timing for a New Tech Product
A great idea is not enough. Timing is everything. Learn to assess market timing by identifying the technological, regulatory, and cultural tailwinds that create massive opportunities.
Beyond the Pitch: Key Metrics to Look for in an Early-Stage SaaS (MRR, CAC, Churn)
Master the essential SaaS metrics framework that turns investor meetings into investment offers. Learn advanced analytics, benchmarks, and unit economics for early-stage success.
An Investor's Guide: How to Spot Potential in a 90-Second Video Pitch
Master the systematic approach elite investors use to spot potential in 90-second video pitches. Learn the SIGNAL framework for evaluating founders, markets, and scalability.
Decoding a Pitch: 5 Key Questions to Ask Before You Adopt a New Tool
A great pitch is persuasive, but is the product right for you? Ask these 5 key questions before adopting any new tool to ensure it's a strategic fit.
What Makes a SaaS Product 'Sticky'? Key Features That Drive User Adoption
Master the systematic approach to SaaS stickiness that creates unshakeable user adoption. Learn the STICKY framework for building product retention that turns customers into advocates.
Security for Early Adopters: How to Vet a New App's Privacy & Security
Don't just trust a new app with your data. This guide provides a simple checklist for early adopters to vet the privacy and security of an early-stage product.
Beta Tester, Super-User: How to Give Feedback That Actually Helps Founders
"You should add X" is not helpful feedback. Learn how to provide specific, contextual, and empathetic feedback that founders can actually act on.