Security for Early Adopters: How to Vet a New App's Privacy & Security

Being an early adopter means living on the cutting edge. You get access to the latest tools and the thrill of being part of a new product's journey. But it also comes with risks. Early-stage products, often built by small teams, may not have the robust security and privacy protocols of a large, established company. Before you entrust a new app with your personal or company data, it's crucial to do some basic due diligence.

You don't need to be a cybersecurity expert to vet a new app. By learning to spot a few key signals—both green and red—you can make a much more informed decision and protect your data. This guide provides a simple checklist for your security and privacy vetting process.

The Non-Negotiables: Red Flags to Watch For

If a new app fails any of these basic checks, you should think twice before signing up.

• No Privacy Policy or Terms of Service: This is the biggest red flag. If a company hasn't taken the time to create these fundamental legal documents, they are not taking their responsibility to you seriously. Run away.
• Insecure Website (No HTTPS): Check the URL bar. If the website address doesn't start with "https" or show a lock symbol, it means the connection is not encrypted. Do not enter any personal information, especially passwords or payment details, on a site that is not secure.
• Vague or Overly Broad Data Permissions: When you sign up, does the app ask for access to data it clearly doesn't need? For example, a simple text editor app asking for access to your contacts. This could be a sign of poor design or, worse, a plan to harvest your data.

The Green Flags: Signs of a Trustworthy Service

These signals indicate that a founding team is thinking about security and privacy from the beginning.

1. A Clear, Human-Readable Privacy Policy

Don't just check if a privacy policy exists; see if you can actually understand it. The best companies make an effort to explain what data they collect and why they need it in plain English. Look for sections on how they use your data, how they share it (if at all), and how you can request to have it deleted.

2. Social Proof and Transparency

Is the founder building in public? Are they transparent about who they are? Look for a clear "About Us" page with names and social media links. A founder who is willing to put their own reputation on the line is less likely to engage in shady practices. Look for testimonials or reviews from other users.

3. Standard Security Features

Even early-stage products should offer basic security options. Look for these in your account settings:

• Two-Factor Authentication (2FA): This is the industry standard for securing your account. A company that offers 2FA is demonstrating a commitment to your security.
• OAuth for Sign-Up: Does the app allow you to "Sign in with Google" or another trusted provider? This is generally more secure than creating a new password for every single app, as it leverages the security of a major tech company.
• Data Export Options: Can you easily get your data out of the app if you decide to leave? This shows that the company respects your ownership of your information.

Vetting a product's security and trustworthiness is a crucial, though often overlooked, part of the overall evaluation of a new venture.

• Return to the main framework: The Art of Analysis: A Framework for Evaluating Early-Stage Tech Ventures

Trust, But Verify

The vast majority of founders are passionate builders trying to solve a problem, not bad actors trying to steal your data. However, as an early adopter, it's your responsibility to be cautious. By using this checklist to look for both red and green flags, you can embrace new technology with excitement, while also protecting your valuable information.

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