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The Signal: The pitch.cool Blog
Go beyond the pitch. Curated stories, strategies, and inspiration for the visionary creators and passionate discoverers of new tech.
The First 5 Seconds: How to Hook Your Audience Instantly
Master the critical first 5 seconds of your video pitch with proven hook strategies that grab attention instantly. Learn advanced techniques, psychology-based approaches, and testing methods to create irresistible openings.
From 'Uhms' to 'Ah-has': Public Speaking Tips for a Confident Pitch Delivery
Master the art of confident pitch delivery with proven public speaking techniques. Learn to eliminate filler words, use strategic pauses, control your voice, and project authentic confidence on camera.
The Bootstrapper's Guide to a Pro-Looking Video Pitch (Lighting, Sound, & Software)
Create professional-quality video pitches without breaking the bank. Master lighting, audio, and editing techniques that transform amateur recordings into compelling content using free tools and smart strategies.
'Show, Don't Just Tell': How to Demo Your Product Without Boring Your Audience
Transform boring feature lists into compelling visual stories. Master the art of product demonstrations that captivate audiences, build credibility, and convert viewers into customers through proven techniques and frameworks.
The 7 Deadly Sins of a Video Pitch (and How to Atone)
Don't let preventable mistakes kill your video pitch. This comprehensive guide reveals the 7 deadly sins that destroy credibility and conversion—plus exactly how to avoid each one for maximum impact.
Irresistible Tagline: The Formula to Describe Your Project in Under 60 Characters
Master the art of tagline creation with proven formulas and psychological triggers. Learn to craft compelling 60-character messages that convert browsers into believers.
Subscription or One-Time Payment? How to Choose the Right Revenue Model
Master the critical decision between subscription and one-time payment models. Learn strategic frameworks, implementation tactics, and revenue optimization strategies for sustainable startup growth.
Your Brand is More Than a Logo: Building a Brand Identity That Resonates
Build a brand identity that goes beyond logos and colors. Master the psychology of brand connection, positioning strategies, and identity frameworks that create sustainable competitive advantage for startups.
Anatomy of a Powerful Founder Story: How to Build an Emotional Connection
Master the art of authentic storytelling with this comprehensive guide to crafting founder stories that create genuine emotional connections with investors, customers, and partners through proven frameworks and techniques.
Before You Press Record: A Checklist for Validating Your Core Idea
Don't waste time building nobody wants. This comprehensive validation framework helps you test market demand before you record, ensuring your video pitch resonates with real customer needs.
The Ultimate Guide: From Idea to Launch with a 90-Second Video Pitch
Master the complete journey from idea validation to successful launch. This comprehensive guide covers everything you need to create a converting 90-second video pitch that drives real results.